google adsense interjectiom
oogle AdSense is probably the most
popular advertisement service on the web. By including a specific
javascript code in your web site, it allows you to generate revenue
though different advertisements related to your web site content. The
amount of generated income is based on the type of advertisements and
the number of clicks on them.
Your
income is generated both from clicks on ads and from impressions (number
of times the advertisement is shown on your web site).
Besides
the clicks and the impressions, you can earn money by including a
Google search box in your web site code. If your web site visitors use
it you will get a percent of the profit relevant to their search terms.
AdSense for Feeds and AdSense for Domains are also available . The first
one places ads in the feeds managed by Google for your web site. The
second one allows advertisements to be included for domains that do not
open a web site with content.
All AdSense options are described at:
Bear
in mind that making money with Google AdSense requires a popular site
with popular keywords on it and attractive positions for the ad
placements.
Generally, the software is administered by Google and you can monitor your balance through your Google profile.
The service is freely accessible for everyone who complies with the corresponding Terms of Use.
You can check the Terms of Use here:
Google AdSense Integration
In order to start using Google AdSense you need to create an account first. This can be done at:
Click on the Sign Up
button to proceed. Fill in all required details and be sure to read the
Google AdSense policy before completing the sign-up procedure.
Once the sign-up procedure is completed, you will get a welcome e-mail with instructions on how to use the Google AdSense tool.
Log in the Google AdSense panel and using the included wizard generate the Google AdSense code according to your preferences.
It will be similar to the following one:
<script type="text/javascript"><!--
google_ad_client = "pub-UNIQUE_NUMBER";
/* 300x250, created 29/03/10 */
google_ad_slot = "11111111";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
google_ad_client = "pub-UNIQUE_NUMBER";
/* 300x250, created 29/03/10 */
google_ad_slot = "11111111";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
Instead of the "UNIQUE_NUMBER" string you will see a number which is generated by Google and is unique for your account.
In
the Google AdSense panel you can check the reports regarding the Google
AdSense activity on your web sites. Also, from there you can generate
code for advertisement blocks with different shapes and formatting and
tune your AdSense setup.
Once you have the Google AdSense unit code you should include it in your web site.
If you have an HTML web site, you can include it directly in the source code.
If you wonder which is the best position for your Google Adsense advertisements, you can check this article:
Basically, the way to include the code depends on your web site technology and personal preferences.
Most
of the popular php scripts come with additional extensions which allow
you to insert the Google AdSense code without editing your files.
Here we will show different ways to include the code in open-source PHP projects.
We will start with Joomla 1.5, which is probably the most popular open source CMS.
You can find comprehensive instructions on how to install and use the software in our tutorial:
There
are many different approaches for integrating the Google AdSense code.
We recommend that you use a Joomla extension for this purpose.
Using
such an extension allows even people who know nothing about programming
to enable Google AdSense for their accounts. You can choose the
preferred extension from the following resource:
Then you must follow our Joomla 1.5 tutorial in order to complete the extension installation:
Some
extensions allow IP blocking. This way you can block yours and prevent a
violation of the Google AdSense Terms of Use while performing tests.
Another widespread open-source script is WordPress. This application is one of the most popular free blogging solutions.
You can find detailed information on how to install and use it at:
Since
inserting the Google AdSense code directly in the WordPress theme's
source code requires some programming knowledge, we will use a Google
AdSense plugin.
You can choose the one which best covers your needs at:
Detailed instructions on how to install plugins can be found in our WordPress tutorial:
Also, every plugin has an Installation tab and the specific installation instructions are published there.
Once you install and activate the plugin, you should enter the specific code generated through the Google AdSense wizard.
Most
of the other scripts have similar solutions for adding the Google
AdSense code. You can either use an external extension or you can insert
it directly in the source code of your web site.
Google AdSense Tips and Tricks
The
Google AdSense solution is used by millions of web masters around the
world. Some of them have great success and good income, while others get
only a few dollars.
Here we will share some basic tips which are known to help increase the revenue generated through Google AdSense.
First,
you should choose the advertisement block format which best suits your
web site visual style. The experience shows that the 336x280 Large
Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper
are the most effective shapes. Still, you should mind the visual
appearance of your web pages when you insert the AdSense code. If you
have a little space for ads, the best solution will be the link unit
format.
Additionally, you should pick
the most suitable color palette for your ads block. If you have a light
background on your web site, it is better to use a similar light
palette for the AdSense box. The contrast choice for an ads box palette
is good only for web sites with dark background. Still, it is better to
pick a color which already exists in your web site.
It
is better to create an ads unit which includes both text and images. In
this way both will be displayed and this will increase the chance to
get a click on an advertisement by a web site visitor.
Next, you should consider the location of the ads on your web pages.
Probably
the best position of the advertisements is in the top / header of your
site. However, this can break the consistency of your content, so you
should be careful using such a solution. Other good locations are just
below the navigation bar, above the footer and in the left menu area.
You should always put yourself in the visitors' shoes and look to the
web site from their point of view. If the ads block makes you feel
uncomfortable while browsing the web site, you should consider a
different position or formatting.
Additionally,
you should define the number of the advertisement units per page. There
are some restrictions about it. You are allowed to have up to three
advertisement units per page (in addition to three link units and three
referral units). If you have a web site with a lot of content, which
requires the visitors to scroll down the pages or you manage a forum or a
blog, it is wise to put more AdSense blocks. However, always make sure
that the main unit which will generate the major part of the revenue is
loaded first in the web site source code. In case you wonder, if you
place more than 3 ads units on a page only the first 3 will appear.
Detailed
instructions on how to improve the efficiency of your AdSense blocks
can be found in the Google AdSense resources section:
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